The "why"of business

My significant other and I have hired a life coach, recently. Some may find this frivolous but for me it is a priority to help me not only define my goals but be accountable to achieve them. The reason I am sharing this is because my first homework assignment is to list "why" I am in business. Not what I do or how I do it but the real reason I am involved with skin care. He told me to list thirty reasons. At first I thought this was daunting but soon I realized I had a list with over forty!

Here is a list of a few favorites:

To educate the public

Trusted information

Long term results

Problem solving

Therapeutic

Break bad habits

Sharing

Align with the clients lifestyle

Sift through the BS in skin care

Use technology and natural approaches

Improve clients' self confidence

Innovative

To serve

Dramatic results

Develop realistic skin care goals

Being in skin care has afforded me all of the above. The relationships I've developed with clients has been a rewarding process.

Asking "why" we do something is the core reason for "doing". This question can be applied to any industry or relationship.

I would love to hear any feedback!

Keene Cosmetics

Smart Skin Care