I've been giving business a lot of thought lately. How and when to grow. How to touch a new audience. How to keep existing clients satisfied and progressing forward with their skin care needs. In the beauty biz competition is fierce. So, how do I separate my business from the others?
Good service is an an average expectation these days. The Walmarts of the world have made it so predictable for the consumer and that's what makes their business successful. However, do you remember each and every visit you have ever made to a Walmart? Granted, Walmart trumps with deep discounts but is that how one should choose a spa service? It it worth $10,$20,$50 extra dollars to get exceptional service?
The spa experience should be memorable each time in my opinion. Was it the service rendered, the results achieved, the conversation, or the way it made you feel?
Which leads me to believe each experience must be memorable for an ongoing small business to succeed. The growth on my business depends on it.
Do you have any ideas or stories to share that stand out as exceptional service and experience?
The reality is the beauty industry does not launch many new things any given year. Most services and products are regurgitations or mutations of already existing offerings. A new package, a new name, a recycled form of electricity applied. The only truly novel event that has occurred in skin care is the delivery system or agent that pushes active ingredients into the skin. And, the only way laser has evolved over the years is how less painful it has become. More user friendly if you will. Although these imply progress the tactics are the same.
So what really makes a client stay loyal? What are you seeking in your experience?
Would love to hear your feedback!
Keene Cosmetics
Smart skin care
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